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The Born Learning
parent engagement campaign provides examples of
how everyday moments with a young person can
become teachable moments. Visit
www.bornlearning.org for information and
ideas. This national three-year campaign is an
initiative of United Way of America and the Ad
Council. NSBC United Way is responsible for
local campaign mobilization. Born Learning
educational materials can be mailed free of
charge to your home or office by dialing 2-1-1
or clicking the following links. Born Learning
materials are available in both
English and
Spanish. The new "Teachable Moments" video
features local families engaged in everyday,
teachable moments!
Born Learning Campaign Ads (TV and Radio)
Born Learning is funded locally by United
Way of Northern Santa Barbara County....in
partnership with Santa Barbara County Family
Care Center. Community Action Commission - Head
Start & KSBY TV
Kid Basics:
Acrobat Reader Required
For Spanish Version of Kid Basics,
click here
Series of Nine Cards providing quick facts and recommended action steps:
Click on
the links below to access Born Learning tools!
Bornlearning Flash Film -
A Tale of Two Children
Imagine if every child had five years of education before kindergarten.
That’s what United Way and it’s partners are promoting with Born Learning.
This site will help you adapt
the national Born Learning public engagement
campaign to your community or state.
You’ll find tools to
help you use your campaign as a platform for awareness,
education and action - all to help parents,
grandparents,
caregivers and communities boost school readiness.
Born
Learning was
created in 2005 to help any United Way – with or without a
Success By 6 initiative – or early learning coalition boost
community engagement around young children. Today, some 700
United Ways and early childhood coalitions or organizations
are using Born Learning community engagement tools
to boost awareness, educate parents and move communities to
action.
This toolbox offers hundreds
of products, tips and templates – most localizable and
available in Spanish – to raise public awareness, educate
parents/caregivers and galvanize communities around young
children.
If you are interested in
starting or participating in a Born Learning campaign,
please contact Sandy Soria at
sandy@uwcentralcoast.org
We know what happens in a child’s early years matters – for success in life and for school readiness. Yet many parents and caregivers don’t know exactly what actions to take to prepare young children for school, or feel like they don’t have time to do what’s needed.
 United Way, the Ad Council and Civitas have formed an unprecedented partnership around bornlearning. This partnership brings together a nationwide community impact network with the nation’s preeminent public service advertiser and a top expert in parent outreach strategies and creative marketing around early childhood. Through advertising, parent education and community impact, bornlearning will help parents and caregivers take action to provide quality early learning opportunities for young children.
The reality is that children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge and our greatest opportunity.
bornlearning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. bornlearning takes early learning research and translates it into activities and educational tools for parents and caregivers.
The educational materials for bornlearning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school.
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United Way of America is partnering with the Ad Council and Civitas to create this innovative public engagement campaign.
www.bornlearning.org |
Early Childhood Development
Video Series created by the Ad Council
Parent Tools:
Acrobat Reader Required
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The Playbook
Rules and guidelines to help you make the most of your child’s playtime.
The
Playbook in
Spanish,
click here |
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Are You Baby Smart?
Take this short quiz to test your knowledge about some of the things you can do to enhance your interactions with your infant.
For Are
You Baby Smart in Spanish,
click here |
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Child Care Checklist
When searching for a compatible caregiver for your child, leave no stone unturned. Refer to this checklist when visiting child care centers.
For Child Care Checklist in
Spanish,
click here |
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Meal Ideas for Young Children
For Meal Ideas for Young Children in
Spanish,
click here |
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Fun and Games with Songs
For Fun and Games with Songs in Spanish,
click here |
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Sleep Diary
Keeping a sleep diary helps you get a clearer picture of your baby’s seemingly unpredictable and disorganized sleep habits.
For the Sleep Diary in Spanish,
click here |
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Everyday Activities for Dad
So often, families divide child care responsibilities along gender lines. The following hints are designed to help dads conquer their fears of the unknown and go where they’ve rarely gone before.
For Everyday Activities for Dad in Spanish,
click here |
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Family History Projects
The following projects are perfect starting points for passing on your history and having fun with your grandchildren.
For Family History Projects in
Spanish,
click here |
Your Child @ Series:
Highlights of what’s happening at different stages of your child’s development…
Acrobat Reader Required
Understanding Children:
Fact Sheets
Acrobat Reader Required
Recipes for Learning:
Acrobat Reader Required
Friends, Family & Neighbor Brochure -
Click here
Kid Basics:
Acrobat Reader Required
Series of Nine Cards providing quick facts and recommended action steps:
For Spanish Version of Kid Basics,
click here
5 Key Ideas Posters:
This poster highlights key messages about creating a nurturing environment for a young child, which is the key to early learning.
This is ideal for child care centers.
Acrobat Reader Required
National Website:
Born
Learning Public Service
Campaign -TV, Radio,
Billboard, Print
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United Way of America is partnering with the Ad Council and Civitas to create this innovative public engagement campaign.
www.bornlearning.org |
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